Life Sciences Customer Insights
Fully embedded business intelligence with advanced life sciences trained AI, ML, NL
Personalize at Scale
With Omnisight
Give teams a unified and real-time view of their customers so they can offer personalized experiences. Built specifically for life sciences organizations that want to overcome disconnected data silos.
Make Smart Decisions Faster
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Generate Deep Customer Insights
Get business insights that move the needle forward.
Accelerate smart decision making with Business Intelligence (BI) dashboards that are natively integrated into the platform. Avoid lengthy customizations and hit the ground running thanks to comprehensive KPI dictionaries for life sciences organizations.
Gartner Review
(not for circulation)
Gartner Review
(not for circulation)
Gartner Review
(not for circulation)
Gartner Review
(not for circulation)
A CX-First Platform
& Strategy
Selecting the right customer management platform is an important decision that can greatly impact the growth and performance of pharma, biotech and medical devices companies.Today, transforming the customer journey from a series of transactions to a true end-to-end experience for life sciences requires the involvement of the whole business along with complex integrations. Breaking down internal silos and delivering omnichannel customer journeys has shown tremendous value and a competitive advantage for early adopters.
Customer experience management (CXM) defines the next-generation of customer management solutions, where a unified platform enables your organization to deliver personalized experiences for HCPs and patients throughout their journey.CXM platforms have distinct capabilities from traditional CRM systems that help organizations become more customer-centric.
This evaluation has been created to help you make the right choice for your organization and your customers’ needs.
Recommended Planning Process
The below steps are designed to guide you in determining your requirements and their scope so that your evaluation of customer management platforms is more thorough.
Customer
Journey
Essential Features
and Insights
Scope and Implementation Plan
Architecture
Mapping
Business
Processes
User KPIs
Workflow Design
1. Define the customer journey
2. Re-evaluate business processes
3. List essential features & customer insights
4. Define user KPIs
5. Determine the scope and implementation plan
6. Workflow design
7. Architecture mapping