In life sciences, there is a large opportunity to differentiate and gain market share that most organizations, large, and small, have yet to tap into.

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That opportunity lies within an organization’s ability to provide an outstanding and memorable Customer Experience (CX).

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For Small and Midsize Businesses (SMBs), focusing on CX provides a tremendous opportunity to grow their market share in a market dominated by giants. But, to deliver revenue-generating CX, you will need the right technology to help support the “experience management” part of the process.

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This brings us to our topic: CXM (Customer Experience Management) versus CRM (Customer Relationship Management), which one should pharma, biotech or med-device companies choose to support their CX strategy?