In life sciences, there is a large opportunity to differentiate and gain market share that most organizations, large, and small, have yet to tap into.
That opportunity lies within an organization’s ability to provide an outstanding and memorable Customer Experience (CX).
For Small and Midsize Businesses (SMBs), focusing on CX provides a tremendous opportunity to grow their market share in a market dominated by giants. But, to deliver revenue-generating CX, you will need the right technology to help support the “experience management” part of the process.
This brings us to our topic: CXM (Customer Experience Management) versus CRM (Customer Relationship Management), which one should pharma, biotech or med-device companies choose to support their CX strategy?