Meeting Pharmaceutical Needs in Life Sciences

Pharmaceutical companies have long been challenged with selling to healthcare professionals (HCPs) in the Life Sciences industry. The traditional commercial and marketing process is complex and time-consuming, requiring sales, marketing, and field representatives to identify and build relationships with HCPs, understand their needs and preferences, and create personalized product pitches. In many cases, the commercial process results does not meet the needs of HCPs or their patients.

Customer experience software helps pharmaceutical companies sell to HCPs by automating the sales process. The software identifies HCPs who are likely to be interested in a company’s products, understands their needs and preferences, and creates customized product pitches. This ensures that products are tailored to the needs of HCPs and their patients, resulting in more successful sales outcomes.

A recent study found that customer experience management software improves pharmaceutical companies’ ability to sell to HCPs. The study found that:
-82% of pharmaceutical companies that use customer experience software report increased sales to HCPs
-93% of pharmaceutical companies that use customer experience software report increased customer satisfaction
-94% of pharmaceutical companies that use customer experience software report increased market share

These findings demonstrate the value of customer experience software for pharmaceutical companies. By automating process, customer experience software helps pharmaceutical companies sell products that meet the needs of HCPs and their patients. This leads to more successful sales outcomes and increased market share.

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Medical Device

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Consumer Goods

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