Life Sciences Customer Insights
Fully embedded business intelligence with advanced life sciences trained AI, ML, NL

Personalize at Scale
With Omnisight
Give teams a unified and real-time view of their customers so they can offer personalized experiences. Built specifically for life sciences organizations that want to overcome disconnected data silos.
Make Smart Decisions Faster
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Generate Deep Customer Insights
Get business insights that move the needle forward.
Accelerate smart decision making with Business Intelligence (BI) dashboards that are natively integrated into the platform. Avoid lengthy customizations and hit the ground running thanks to comprehensive KPI dictionaries for life sciences organizations.
Gartner Review
(not for circulation)
Gartner Review
(not for circulation)
Gartner Review
(not for circulation)
Gartner Review
(not for circulation)
Empower HCPs, Health Systems, Pharmacists
With modern omnichannel capabilities for Commercial CRM, Medical CRM, Journeys, Events, Engagements and other use cases

Meet Omnipresence
Switch from complex systems built for traditional business models. Accelerate change with a modern digital ecosystem.
A Better CX for Every Interaction

Plan and Automate
Omnichannel Customer Journeys
With modern click-not-code customer journeys
Visualize and schedule the cross-channel flow of field and marketing communications to ensure all segments are receiving the right message, at the right interval, across channels.
Business Processes for All Personas in Customer Engagement
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Customer & Account Profiles
Call plans, Recording, Routing Planning, Territory Alignment
Time-Off, Sampling, Detailing
Team Meetings and Coaching
Surveys, Medical/Service Inquiry Intake
Commercial
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Account Profiles
Account Plans and Objectives
Team Selling and Tasks
Opportunity-to-Order Cycle
KAMs

Inquiry Case Management
Remote Medical, Response
Documents & Knowledge base
Presentations & Account Details
Scientific Plans Firewalled from Commercial Users
MSLs
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Content Sharing
Remote Meetings
Approved Call Scripts
Agent Coaching Templates
Telephony Integration
Timeline Activity View
Inside Sales
Why Life Sciences Is Moving to CXM

Modern CX for Life Sciences
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Productivity
Connect with your customers easily by offering each one a personalized experience on their preferred channels

Embedded Insights
Experience the power of Microsoft AI, trained for your industry-specific needs

Fast Time To Market
Hit the ground running with 10+ CX applications built for the needs of life sciences. Launch in 12 weeks or less
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Common Data Model
Benefit from a set of a standardized, extensible data schemas published by Microsoft and its partners that enable consistency of data and its meaning across applications

Single License Framework
Avoid messy integrations and benefit from having a unified ecosystem and one license
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Works on All Devices
And supports OS, iOS and Android to accommodate your global workforce
Health Experiences Resources
Reuters surveyed 1,000 life sciences leaders and evaluated the role MSLs play in today’s digital-first era and how commercial teams can collaborate
Edwin Erckens outlines his platform considerations when faced with choosing a biopharma CRM and discusses related factors such as a global device strategy
Shedding light on the 5 pillars that will allow your organization to meet and even exceed healthcare practitioner and patient expectations