Life Sciences Customer Insights
Fully embedded business intelligence with advanced life sciences trained AI, ML, NL

Personalize at Scale
With Omnisight
Give teams a unified and real-time view of their customers so they can offer personalized experiences. Built specifically for life sciences organizations that want to overcome disconnected data silos.
Make Smart Decisions Faster
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Generate Deep Customer Insights
Get business insights that move the needle forward.
Accelerate smart decision making with Business Intelligence (BI) dashboards that are natively integrated into the platform. Avoid lengthy customizations and hit the ground running thanks to comprehensive KPI dictionaries for life sciences organizations.
Gartner Review
(not for circulation)
Gartner Review
(not for circulation)
Gartner Review
(not for circulation)
Gartner Review
(not for circulation)
The life sciences industry is rapidly reinventing itself for its digital-first world. Remote engagement was the first of many strategic changes needed to better engage with HCPs in the new normal. Pharma, biotech and med-device organizations will need to look beyond a single channel of change to provide more value to HCPs. Collaboration across medical and commercial teams will be crucial to leading the pack.
This whitepaper explores the survey findings of 1,000+ life sciences professionals from both commercial and medical teams who are in the midst of shaping new strategies and tactics of reinvention for the digital age. In this report you will learn about:
- Collaboration opportunities and challenges between Medical Affairs and the Commercial Sales teams
- Digital priorities and investment areas for Medical Affairs in 2021
- Demand for digital engagement amongst customers and trends for the future
- Opportunities that lie in increased collaboration between medical and commercial teams
Value
More valuable content for customers
Percent
55.9%
Responses
322
Responding to changing needs of HCP’s
67.5%
382
Increase in personalized engagement
43.5%
246
Get insights from over 1000 life sciences executives about the role MSLs play in today’s digital-first era. Get your exclusive access to the survey report.