Life Sciences Customer Insights
Fully embedded business intelligence with advanced life sciences trained AI, ML, NL
Personalize at Scale
With Omnisight
Give teams a unified and real-time view of their customers so they can offer personalized experiences. Built specifically for life sciences organizations that want to overcome disconnected data silos.
Make Smart Decisions Faster
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Generate Deep Customer Insights
Get business insights that move the needle forward.
Accelerate smart decision making with Business Intelligence (BI) dashboards that are natively integrated into the platform. Avoid lengthy customizations and hit the ground running thanks to comprehensive KPI dictionaries for life sciences organizations.
Gartner Review
(not for circulation)
Gartner Review
(not for circulation)
Gartner Review
(not for circulation)
Gartner Review
(not for circulation)
Recognizing the Shortcomings in Life Sciences SaaS CRM in 2017
SaaS CRM vendors are creating runaway recurring costs and exit barriers for life science companies in 2017
The CRM market in life sciences is dominated by a few specialized vertical-focused vendors whose solutions re¬flect an increasingly obsolete monolithic enterprise architecture that does not align with the macro trends, driving new decision-making priorities in life sciences.
As the life science industry evolves into 2020, new technology, stakeholders, and economic (macro) trends are limiting the effectiveness of the existing CRMs for profitable and sustainable growth. Meanwhile, vendors continue to innovate new SaaS products that only grow recurring fees and force technology parity across the life science industry.
This whitepaper outlines the significant macro trends impacting life science in 2017, and contrast those with the current limitations of major CRM vendors to consider before your next technology replacement cycle.
