In-depth guides for teams evaluating, launching or scaling a life sciences CRM.
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The pharmaceutical industry is rapidly embracing AI-powered solutions to enhance commercial and medical affairs operations. From streamlining communication with healthcare professionals (HCPs) to optimizing customer…
The Medical Technology (MedTech) industry is booming. Demand for medical devices is at an all-time high, and it’s not showing signs of slowing down. Due to an increased prevalence of chronic diseases, coupled with more…
Specialty care continues to boom. By 2023, the market is set to reach $505 billion. It’s a bullish outlook, yet there’s a problem. Pharma is struggling to serve specialty clinicians in the way it, and they, would like…
McKinsey says that only 39% of first-time life sciences launches exceed pre-launch expectations. Improve your shot with our 10 essential strategies you can implement to help achieve a successful product launch.
Surveys have repeatedly shown that both patients and health care professionals (HCPs) are frustrated with the gaps in the oncology patient journey and patient treatment. They both believe that pharmaceutical companies…
Microsoft Dynamics or Salesforce? The choice isn’t easy. We compare the top 6 features of these CRMs to help you choose the right platform for your life sciences organization.
“In the Digital Age, Our Data Is Currency” – Forbes Technology Council 4
In the race to offer a fully personalized customer experience (CX), life sciences leaders are looking at new technologies to drastically improve healthcare professionals (HCP) and patient journeys which have long…
To eliminate cx challenges and create better HCP and customer-focused patient experiences, life sciences companies must focus on cross-collaboration and improving their customer experience. Understand what to do to…
Deloitte reports 43% of life sciences companies using an #AI-powered CRM bettered processes that ultimately improved patient engagement. The difficulty is understanding which CRM platform leverages #AI technology across…
Selecting the right customer management platform is an important decision that can greatly impact the growth and performance of pharma, biotech and medical devices companies. Today, transforming the customer journey…
COVID-19 has placed the life sciences industry around the world under extreme pressure, testing it like no other event. Lockdowns have shocked the system and exposed shortcomings. Every function has had to evaluate and…
