Practical thinking for commercial, medical, marketing and IT teams in life sciences.
12 items
CRM
Life sciences organizations implement CRMs like Veeva or Salesforce—only to be unpleasantly surprised by an expensive hidden layer of CRM IT costs and complexity issues. From fragmented data environments to redundant…
Artificial Intelligence
In today’s rapidly evolving business landscape, pharma organizations are bombarded with claims of ‘next-gen’ solutions promising to revolutionize their operations. However, the litmus test for these solutions lies not…
Information Technology
The rise of new technologies is reshaping the Life Sciences industry. These emerging technologies are opening doors for unprecedented opportunities. In 2023, healthcare payer CIOs are focusing on driving growth…
Customer Engagement
The role of Key Account Management (KAM) in the pharmaceutical industry is dynamic. It has to respond to both external and internal pressures. As healthcare grows more multifaceted, KAM faces challenges in: These…
Digital Transformation
In the dynamic enterprise CRM (Customer Relationship Management) systems world, Veeva Systems has carved out a distinct niche, especially in Life Sciences. However, the unexpected decoupling of Veeva and Salesforce has…
Artificial Intelligence
Digital transformation in the Life Sciences industry involves weaving digital technologies throughout every facet of a business, reshaping its operations, and enhancing the value offered to customers. It is more than a…
Information Technology
The Ultimate Guide to Pharmaceutical Marketing in 2024 reveals how the pharmaceutical industry is poised for a significant shift. With new technological advancements and a growing emphasis on patient-focused demands…
Gartner
When new technologies make bold promises, how do you discern the hype from what’s commercially viable? And when will such claims pay off, if at all? Gartner Hype Cycles provide a graphic representation of the maturity…
Artificial Intelligence
Exeevo’s Chris Wade chats with George Corugedo, CTO and AI Strategist from Microsoft, about Microsoft’s vision for generative AI and how it will change how we work with tools in businesses. Microsoft has invested…
Information Technology
Field force coaching is a critical component of pharmaceutical businesses. CSO Insights research reports that companies who implement a coaching program achieve a 28% higher win rate. Additional research reveals that…
Information Technology
Since the news broke that Veeva Systems has canceled its partnership with Salesforce, many Life Sciences CIOs have been left in the dark, wondering what this means for them, as this split presents a significant upheaval…
Information Technology
Preparing for next-gen technology CIOs in the Life Sciences sector have more IT assets to manage than ever before. Many are looking to streamline their IT infrastructure and eliminate disparate SaaS solutions to prepare…
