Practical thinking for commercial, medical, marketing and IT teams in life sciences.
10 items
CRM
Pharma Field Teams need more time with healthcare professionals (HCPs)—but inefficient processes, disconnected systems, and manual tasks stand in the way. If your Reps spend more time on admin work than engaging with…
Commercial Operations
Discover how pharmaceutical companies can leverage CRM data to unlock cross-sell and upsell opportunities.
Artificial Intelligence
Transform Field Rep Efficiency with an AI CRM In the competitive world of life sciences, field sales teams are under constant pressure to increase efficiency, foster personalized relationships with healthcare providers…
Sales
In the rapidly evolving landscape of Life Sciences, more than traditional sales tactics are required to meet the demands of high-value clients. Enter account-based selling (ABS)—a strategic approach that revolutionizes…
Digital Transformation
In the dynamic enterprise CRM (Customer Relationship Management) systems world, Veeva Systems has carved out a distinct niche, especially in Life Sciences. However, the unexpected decoupling of Veeva and Salesforce has…
Sales
Field force coaching is the backbone of pharmaceutical enterprises, enhancing commercial success and pharmaceutical performance. Companies that adopt coaching can witness a staggering 545% return on investment. Research…
Digital Transformation
Customer Relationship Management (CRM) solutions have become pivotal in the Life Sciences. The driving force? Their potential to: In 2022, the global CRM market saw a staggering valuation of $51.5 billion, with a…
Information Technology
Field force coaching is a critical component of pharmaceutical businesses. CSO Insights research reports that companies who implement a coaching program achieve a 28% higher win rate. Additional research reveals that…
Infographic
It’s been nearly a decade since the first sales reps walked into doctors’ offices armed with the first iPads. Back then, this was innovative, and with a few interactive digital detail aids, the novelty of this…
Sales
What CX Tech Innovations Options Are Ripe for Consideration? Innovation is often driven by frustration. Scaling and adopting innovation works best if it gets rid of something people hate. So rather than trying to figure…
