Practical thinking for commercial, medical, marketing and IT teams in life sciences.
14 items
Omnipresence
Generative AI the AI Prescription for Pharma Last week, Generative AI and Exeevo, specifically Omnipresence Copilot, were the talk of the Reuters Events Pharma conference in Barcelona. The event lasted two and a half…
Artificial Intelligence
In today’s rapidly evolving business landscape, pharma organizations are bombarded with claims of ‘next-gen’ solutions promising to revolutionize their operations. However, the litmus test for these solutions lies not…
Omnipresence
In recent years, the pharmaceutical industry has enjoyed startling growth. Between 2020 and Q3 2022, the industry saw a surge of 20%, with the U.S. alone accounting for sales nearing $605 billion. This growth…
Omnipresence
Customer relationship management in the Life Sciences industry has transformed since the days of iPad-toting field reps. As the role of technology increases, Life Sciences companies must recognize the need for more…
Omnipresence
The global Pharma and biotech CRM software market is expected to grow to $10.83 billion by 2027, and for good reason. Achieving optimal results in the pharmaceutical industry hinges on implementing proficient CRM…
Events
Hosting regular pharmaceutical events can make a significant difference to your marketing game. But what makes a successful pharma event? It comes down to how you convey messages, launch products and network with…
Commercial Operations
The pharmaceutical industry has undergone significant evolution, marked by innovations and advancements, and continues as you read this. Central to this growth are pharmaceutical commercial operations. They play an…
Artificial Intelligence
Digital transformation in the Life Sciences industry involves weaving digital technologies throughout every facet of a business, reshaping its operations, and enhancing the value offered to customers. It is more than a…
Customer Engagement
In the intricate landscape of the pharmaceutical industry, where groundbreaking discoveries and innovative research are the lifeblood, effective content management emerges as a critical cornerstone. The pharmaceutical…
Gartner
Gartner mentions Exeevo for their KAM capabilities and Chris weighs in on why CRMs with Key Account Management capabilities is the path to commercial growth.
Omnipresence
The Veeva Salesforce breakup will affect your business in different ways. So why stand still when there is an option that meets today’s needs and is also future-ready?
Information Technology
Field force coaching is a critical component of pharmaceutical businesses. CSO Insights research reports that companies who implement a coaching program achieve a 28% higher win rate. Additional research reveals that…
