Practical thinking for commercial, medical, marketing and IT teams in life sciences.
19 items
Marketing
Do Emails Still Work? With more than 205 billion emails sent every day, email marketing is the most commonly used channel to connect with audiences across industries. It is not hard to understand why it is so reliable…
Marketing
AI as Part of your Life Sciences Customer Engagement Tool In an earlier article, we described how some life science CRMs have broken from the pack by offering relevant artificial intelligence (AI)-based features for…
Marketing
Deriving Optimal Customer Experiences for Product Loyalty Delivering a positive customer interaction across the journey is now becoming the focus across life sciences functions, be it looking at the customer experience…
Marketing
In life sciences, there is a large opportunity to differentiate and gain market share that most organizations, large, and small, have yet to tap into. That opportunity lies within an organization’s ability to provide…
Marketing
What is Your Tier 1 and Tier 2 Device and ABM Strategy? Do your sales reps drive a Ferrari? Probably not. Would they like one if you offered it to them? Probably. Once they’re used to driving around the field in a…
Marketing
It’s hard to argue against the benefits of having a digital customer engagement strategy. This is especially true when it is conceptualized to complement existing offline efforts. For pharma, biotech, and med device…
Marketing
With 50% of the global population using social media for at least two hours a day, it is no longer a question of whether life sciences companies should invest more in their social media engagement. The COVID-19 pandemic…
