Practical thinking for commercial, medical, marketing and IT teams in life sciences.
75 items
Customer Engagement
In the intricate landscape of the pharmaceutical industry, where groundbreaking discoveries and innovative research are the lifeblood, effective content management emerges as a critical cornerstone. The pharmaceutical…
Gartner
Gartner mentions Exeevo for their KAM capabilities and Chris weighs in on why CRMs with Key Account Management capabilities is the path to commercial growth.
Omnipresence
The Veeva Salesforce breakup will affect your business in different ways. So why stand still when there is an option that meets today’s needs and is also future-ready?
Gartner
When new technologies make bold promises, how do you discern the hype from what’s commercially viable? And when will such claims pay off, if at all? Gartner Hype Cycles provide a graphic representation of the maturity…
Artificial Intelligence
Exeevo’s Chris Wade chats with George Corugedo, CTO and AI Strategist from Microsoft, about Microsoft’s vision for generative AI and how it will change how we work with tools in businesses. Microsoft has invested…
Information Technology
Field force coaching is a critical component of pharmaceutical businesses. CSO Insights research reports that companies who implement a coaching program achieve a 28% higher win rate. Additional research reveals that…
Marketing
HCP Marketing Tactics that Drive Digital Success The ever-evolving digital healthcare landscape has transformed how life sciences companies reach out to healthcare professionals (HCPs), making it crucial for…
Information Technology
Since the news broke that Veeva Systems has canceled its partnership with Salesforce, many Life Sciences CIOs have been left in the dark, wondering what this means for them, as this split presents a significant upheaval…
Information Technology
Preparing for next-gen technology CIOs in the Life Sciences sector have more IT assets to manage than ever before. Many are looking to streamline their IT infrastructure and eliminate disparate SaaS solutions to prepare…
Marketing
Pharma Must Use an Omnichannel Approach Across Multiple Platforms to Fully Engage HCPs In the wake of the pandemic, the relationship between pharmaceutical companies and specialty care providers evolved beyond the…
Marketing
Overcome a Disconnect in HCP Engagement In our previous articles, we touched on how specialty care and the specialty care customer experience (CX) have changed in the post-COVID world. Pharma companies have more…
Marketing
How Hybrid Engagement is Transforming Communication Between HCPs and Pharma As specialty care undergoes a digital transformation to meet medical staff and patients’ changing needs and priorities, pharma organizations…
