Practical thinking for commercial, medical, marketing and IT teams in life sciences.
75 items
Marketing
Improve omnichannel collaboration to drive HCP engagement Digital forms of communication have become the norm for life science organizations over the past couple of years. While the industry was slowly leaning towards…
Marketing
Pharma must invest in CX integrations and relevant data to deliver the engaging, personalized content HCPs demand While the pandemic may be behind us, customer expectations from it have transformed the future of…
Marketing
Life Science Organizations can Stand out from the Competition with Winning Content Strategies When the pandemic struck, life science organizations scrambled to fill the gaps in HCP customer experience and engagement…
Marketing
How Developing a Customer Centric Model will Transform Digital Engagement In the rapidly transformational landscape of life sciences, organizations have had to adapt like never before to meet the demands of their…
Marketing
A Digital-First, Omnichannel World By reading the news, it’s easy to assume that most of the world has moved on from the pandemic. The Centers for Disease Control and Prevention is loosening restrictions, travel is up…
Infographic
It’s been nearly a decade since the first sales reps walked into doctors’ offices armed with the first iPads. Back then, this was innovative, and with a few interactive digital detail aids, the novelty of this…
News
A seasoned healthcare professional with over 25 years of experience in the life sciences industry, Derek J. Evans joins Exeevo, joins Exeevo as an enterprise SaaS provider focused on revolutionizing the experiences…
Marketing
Do Emails Still Work? With more than 205 billion emails sent every day, email marketing is the most commonly used channel to connect with audiences across industries. It is not hard to understand why it is so reliable…
Thought Leadership
The Value of Modern Digital Ecosystems for Life Sciences Commercial Teams IDC Vendor Spotlight: Exploring Alternatives to Salesforce-based CRMs The commercial side of life sciences organizations (LSOs) has embraced new…
Marketing
AI as Part of your Life Sciences Customer Engagement Tool In an earlier article, we described how some life science CRMs have broken from the pack by offering relevant artificial intelligence (AI)-based features for…
How does CRM compare with CXM? A CX-First Platform & Strategy Selecting the right customer management platform is an important decision that can greatly impact the growth and performance of pharma, biotech and medical…
Events
Our virtual thought leadership roundtable events are 90-minute executive-level sessions led by a KOL and are limited to six life sciences decision-makers. Sessions are designed to network with peers, share best…
