Practical thinking for commercial, medical, marketing and IT teams in life sciences.
75 items
Marketing
Deriving Optimal Customer Experiences for Product Loyalty Delivering a positive customer interaction across the journey is now becoming the focus across life sciences functions, be it looking at the customer experience…
What Is The Best Way to Incentivize a Digital-First Sales Team? Incentivising people with KPI-linked bonuses is nothing new. Especially in commercial roles it has long been standard. The issue with KPIs is they can be…
Marketing
In life sciences, there is a large opportunity to differentiate and gain market share that most organizations, large, and small, have yet to tap into. That opportunity lies within an organization’s ability to provide…
Marketing
What is Your Tier 1 and Tier 2 Device and ABM Strategy? Do your sales reps drive a Ferrari? Probably not. Would they like one if you offered it to them? Probably. Once they’re used to driving around the field in a…
Infographic
Surveys show that patients and health care professionals are frustrated by gaps in the cancer patient journey. Explore 7 ways to improve the oncology customer experience and position your company as a partner, not a…
Infographic
Data proves life sciences leaders who change from CRM to a CXM approach score big with HCPs.
Life sciences is often given the distinction of being among the last industries to adopt digital technologies and meet modern customer expectations. However, over the past year, we have identified CX leaders who have…
Infographic
We have prepared a list of the essential steps to help you have remote meetings that HCPs will love.
Marketing
It’s hard to argue against the benefits of having a digital customer engagement strategy. This is especially true when it is conceptualized to complement existing offline efforts. For pharma, biotech, and med device…
Sales
What CX Tech Innovations Options Are Ripe for Consideration? Innovation is often driven by frustration. Scaling and adopting innovation works best if it gets rid of something people hate. So rather than trying to figure…
Events
Customer experience (CX) has become the north star for forward-thinking life sciences organizations, not only as a revenue-generating tactic but also as an integral factor in health outcomes. “The reality is that…
Marketing
With 50% of the global population using social media for at least two hours a day, it is no longer a question of whether life sciences companies should invest more in their social media engagement. The COVID-19 pandemic…
